Confirmed: Links, Content, & RankBrain Top 3 Ranking Factors
It may be a surprise to some, but Google has never actually confirmed what the top 3 most important things were for ranking on Googleâ€™s search engine.
Googleâ€™s Andrey Lipattsev confirmed that itâ€™s links, content, and RankBrain.
I can tell you what they are. It is content. And itâ€™s links pointing to your site.
He did not mention which was most important â€“ links or content. So for the now, links and content are 1 and 2, and RankBrain is 3.
These are only the top 3. There are many many other factors that go into determining what ranks higher than others. If youâ€™re curious, hereâ€™s a fairly comprehensive list. Theyâ€™re not ranked in any particular order, but will give you an overall sense of if theyâ€™re real factors or not.
Itâ€™s also important to note that each of those top 3 also have their own subfactors that can and will impact rankings.